Our innovative methods avoid cookie-cutter solutions and tired, same-old findings.

  • Tailor made qualitative

  • Quant solutions from elegantly simple to fiendishly clever

  • Ethnography, videography and auto-ethnography

  • Online research and online communities

  • UX research

  • Semiotic analysis

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Their research tools brought real colour and nuance to our consumer segmentation. We now have a common language and real-life cultural references to invoke when we describe our consumers to our strategic partners. 

James Sykes - Strategy Director, Beam Suntory