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      <image:title>Charlie Cochrane</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1509427496021-0YW2RTUMVLKMIXJ1FF6L/Red+Jumper+WIDER+CARD+sharp+line.jpg</image:loc>
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    <image:image>
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      <image:title>Intro</image:title>
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    <lastmod>2017-10-25</lastmod>
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      <image:title>Kennard's Hire Case Study</image:title>
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      <image:title>Kennard's Hire Case Study</image:title>
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    <image:image>
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      <image:title>Kennard's Hire Case Study</image:title>
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      <image:title>Kennard's Hire Case Study</image:title>
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      <image:title>Kennard's Hire Case Study</image:title>
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      <image:title>Kennard's Hire Case Study</image:title>
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      <image:title>Kennard's Hire Case Study</image:title>
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      <image:title>Kennard's Hire Case Study</image:title>
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    <image:image>
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      <image:title>Kennard's Hire Case Study</image:title>
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  <url>
    <loc>https://www.jumpthefence.com/pathtopurchase-and-shopper-research</loc>
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    <priority>0.75</priority>
    <lastmod>2017-10-31</lastmod>
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      <image:title>Path-to-purchase and shopper research</image:title>
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      <image:title>Path-to-purchase and shopper research</image:title>
      <image:caption>Read about how we helped MasterFoods using this</image:caption>
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    <image:image>
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      <image:title>Path-to-purchase and shopper research</image:title>
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    <loc>https://www.jumpthefence.com/methods-overview</loc>
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    <lastmod>2017-10-31</lastmod>
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    <image:image>
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      <image:caption>Accompanied shoppING accompanied online behaviour in-store intercepts</image:caption>
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    <image:image>
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      <image:title>Methods overview - Online/mobile forums and immersion panels.</image:title>
      <image:caption>mobile phone and online diaries group interaction online Forums interactive immersion panels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1505971507422-EA1SU6I0CC08S9LNJUSJ/jtf+2016+COLOURS+Website+GIRL+JUMPER.png</image:loc>
      <image:title>Methods overview</image:title>
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  <url>
    <loc>https://www.jumpthefence.com/charlie-cochrane-1</loc>
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    <lastmod>2020-03-03</lastmod>
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      <image:title>Charlie Cochrane - Researcher &amp; Strategist</image:title>
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    <loc>https://www.jumpthefence.com/video-ethnography</loc>
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    <lastmod>2017-10-31</lastmod>
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      <image:title>Video Ethnography</image:title>
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    <image:image>
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      <image:title>Video Ethnography</image:title>
      <image:caption>Read about how we helped MasterFoods using this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1507775223435-FTC6LBS4P2HMKTMKTY56/HughFromNewportGroupStill.jpg</image:loc>
      <image:title>Video Ethnography</image:title>
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    <loc>https://www.jumpthefence.com/qualitative-facetoface</loc>
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    <priority>0.75</priority>
    <lastmod>2019-06-14</lastmod>
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      <image:title>Qualitative face-to-face</image:title>
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    <image:image>
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      <image:title>Qualitative face-to-face</image:title>
      <image:caption>Read about how we helped MasterFoods using this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1509440968278-CDLO4BNYBK44JUSETJMZ/Miller+Genuine+Draft+FOCUS+GROUP.jpg</image:loc>
      <image:title>Qualitative face-to-face</image:title>
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    <loc>https://www.jumpthefence.com/road-transport-authority-case-study</loc>
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    <lastmod>2017-10-26</lastmod>
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      <image:title>Road &amp; Transport Authority Case Study</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1402441825752-LUY50N341CGV22ZPU9L3/image-asset.png</image:loc>
      <image:title>Contact</image:title>
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    <image:image>
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      <image:title>Contact</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1506310866293-6VGMSDU20BQRN3M7KTVP/jtf+2016+COLOURS+Website+STAN.png</image:loc>
      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.jumpthefence.com/online-forums</loc>
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    <lastmod>2017-10-31</lastmod>
    <image:image>
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      <image:title>Online Forums and Immersion Panels</image:title>
      <image:caption>Read about how we helped MasterFoods using this</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1508202719720-2THCKJDKZ9XZ1EMS4T2R/MindNode+Screen+Shot.png</image:loc>
      <image:title>Online Forums and Immersion Panels</image:title>
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    <image:image>
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      <image:title>Online Forums and Immersion Panels</image:title>
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  <url>
    <loc>https://www.jumpthefence.com/dta-case-study</loc>
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    <loc>https://www.jumpthefence.com/projects-overview</loc>
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    <lastmod>2017-12-08</lastmod>
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      <image:title>Projects Overview - Identifying the spectrum of Kennards' Hire customer types.</image:title>
      <image:caption>ONLINE FORUM OF LIVE DIY EXPERIENCES TO CREATE CUSTOMER segmentation and personas</image:caption>
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      <image:title>Projects Overview - Developing a new and robust brand positioning for Peter Lehmann Wines.</image:title>
      <image:caption>MULTI METHOD APPROACH TO UNDERSTANDING TARGET</image:caption>
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      <image:title>Projects Overview - Finessing Miller Genuine Draft's global brand position to suit Australian sensibilities.</image:title>
      <image:caption>EXTENDED FOCUS GROUPS FOR BRAND POSITIONING</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1506387039144-S3KYXE8XAXEA61LH6LZ1/Screen+Shot+2017-09-18+at+1.39.44+pm.png</image:loc>
      <image:title>Projects Overview - Grounding MasterFoods' brand ambition in authentic customer truth.</image:title>
      <image:caption>ethnographic films lead to award winning online AD campaign #makedinnertimematter</image:caption>
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      <image:title>Projects Overview - Working with the DTA to discern pivotal consumer needs to shape people's future digital experience.</image:title>
      <image:caption>MAPPING BOTH THE EMOTIONAL AND BEHAVIOURAL CUSTOMER JOURNEY</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1508979682237-TH9D4V6BW4W7LEDHCJ38/TACAsianGuyDriving.jpg</image:loc>
      <image:title>Projects Overview - Finding better ways for the RTA to connect with young people and shift attitudes towards risky driving.</image:title>
      <image:caption>discovery research results in award winning 'Pinky' ad</image:caption>
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      <image:title>Projects Overview - Helping Beam Suntory develop a new communications platform for Canadian Club &amp; Dry.</image:title>
      <image:caption>COMMS DEVELOPMENT LEADS TO EFFIE AWARD CAMPAIGN</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/536ae287e4b0ef7a9fb61e88/1509334321265-DRKRGYV2CUM6VUXCAC26/13+Condition+strips+13.jpg</image:loc>
      <image:title>Projects Overview - Helping Nature's Own &amp; Coles understand how store modifications improve ease of shopping and address the current barriers to purchase.</image:title>
      <image:caption>Accompanied shopping explores how consumers shop the VMS category</image:caption>
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      <image:title>Projects Overview - Finding an Australian cultural context for the Wrigley's Extra Gum global strategy.</image:title>
      <image:caption>VIDEO ETHNOGRAPHY EXPLORES READINESS RITUALS</image:caption>
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      <image:title>Projects Overview - We've helped hundreds of clients across diverse categories.</image:title>
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      <image:title>Projects Overview - Adding understanding of consumer behaviour and real life context to a large academic study at UNSW.</image:title>
      <image:caption>Video ethnography Reveals the difference between consumers' reported and real behaviour.</image:caption>
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      <image:title>Projects Overview</image:title>
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    <lastmod>2017-10-23</lastmod>
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    <lastmod>2023-06-30</lastmod>
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    <lastmod>2017-10-31</lastmod>
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      <image:title>Ethnographic Research</image:title>
      <image:caption>Read about how we helped the DTA using this</image:caption>
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      <image:caption>Read about how we helped the DTA using this</image:caption>
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      <image:caption>Read about how we helped Kennards by using this</image:caption>
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    <lastmod>2017-10-30</lastmod>
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      <image:caption>MILLER GOLD IN WINDSOR</image:caption>
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    <lastmod>2017-10-30</lastmod>
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      <image:title>Copy of Home - We've worked across FMCG, government, financial, alcohol and services categories, on b2b projects as well as consumer research.</image:title>
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