Working in the information age can feel like drowning in data. The challenge is to humanise the numbers and make sense to a broad audience.
While great fieldwork and data gathering is important, the magic is in the ability to view findings through a prism of discernment. We use our years of experience across many markets, and our strategic planning brains, to translate findings into actionable strategic opportunities. This deep thinking approach we call creative research.
Charlie's strength as a researcher lies in his ability to model consumer insights into clear brand communication and positioning issues. Charlie's work has directly improved the positioning and advertising development on brands such as Sunkist, Solo and Cottee’s.
Michael Magee, Schweppes