It's a challenge to make my passion for numbers sound as exciting as Charlie’s psychotherapy or Shelley’s San Francisco drag kings...but quantitative research can be exciting!
I love to dig, to delve, to explore.
Over the past (almost) 20 years I have worked across a wide range of categories, including FMCG, banking, telecommunications, automotive and pharmaceuticals.
I've unearthed client opportunities, discovered new consumer segments, explored customer satisfaction, positioned and repositioned brands - it’s exhilarating stuff.
These are exciting times for Quantitative research, with new avenues and methodologies for data collection opening up as technology and the consumer become ever more entwined.