Our innovative methods avoid cookie-cutter solutions and tired, same-old findings.
Tailor made qualitative
Quant solutions from elegantly simple to fiendishly clever
Ethnography, videography and auto-ethnography
Online research and online communities
Their research tools brought real colour and nuance to our consumer segmentation. We now have a common language and real-life cultural references to invoke when we describe our consumers to our strategic partners.
James Sykes - Strategy Director, Beam Suntory