We choose the most revealing approach to dig deeper into how people think.
We treat consumers as humans, not just respondents, because in this way research participants invariably contribute more, and are more engaged.
- Focus groups
- Triads, dyads and one-on-ones,
- Online forums
- Diaries and immersion panels
Charlie approaches each new research project with a determination to uncover fresh ground for brands. He extracts maximum value from respondents by treating them as both intelligent and creative individuals. He's a really valued research partner because he helps us get way beyond what people say, to uncover what they really mean.
Wayde Bull – Principals, The Change Agency