We use human-centred approaches and semiotic tools to uncover cultural shifts, assess market potential and drive innovation.
Our innovation programs promote both radical and incremental innovation. We identify new culture patterns and unmet needs to develop blue-ocean opportunity through breakthrough ideas. We explore how brands can expand into existing niches to maximise competitive advantage.
Those who understand that there is little difference between obstacle and opportunity are able to turn both to their advantage.
We tailor a range of progressive research methods to bring a fresh approach to every project.
Our custom methodologies coupled with deep business thinking cut to the heart of the issues. Our strategic analysis reveals strengths and weaknesses of the ways forward.
The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
We use deep strategic thinking to clearly define business opportunities.
Whilst our creative research produces the raw material, it's our business thinking that puts it all together, lays out alternatives, allowing everyone to stand back and see the issues in perspective.
There is nothing so terrible as activity without insight.
We are a team of highly experienced researchers and strategists with a collaborative working style to provide a complete, humanistic research approach.
Jump the fence combines qualitative and innovation specialist Charlie Cochrane Research and Planning's proven track record with Australia's first ethnography provider Ethnography Australia plus the sophisticated quant capabilities of Pittwater Research to create a solutions focused agency brimming with ideas and a fresh perspective.
It’s all about critical thinking and curiosity, a mindset of looking at the world in a playful, curious and creative way.